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This site usedcars.lloydcolnebmw.co.uk has the following in the site, "BMW Approved Used Cars Benefits." We noticed that the webpage also stated " Our BMW Retailer Network are passionate experts when it comes to every aspect of BMW ownership." It also stated " The Ultimate Driving Machine, Guaranteed. Find the right BMW Approved Used Car for you. Find the right finance package for your Approved Used BMW. BMW Financial Services offers finance solutions with no set up fees. BMW Approved Used Car Benefits." The header had used bmw as the highest ranking keyword. It was followed by used bmw cars, approved used bmw, and approved used bmw cars which isn't as ranked as highly as used bmw. The next words the site used was nearly new bmw.